Jun 26 2010
KFC has scrapped its policy of serving halal food only in 100 of its stores, following angry customer protests and a drop in sales from non-Muslims who refused to patronize KFC just because of its all-halal menu.
One hundred of the fast food chain’s restaurants replaced all its regular meat items with Islam-approved halal items on their menus last year in an attempt to attract Muslim customers.
But thousands of regular customers complained, including Alan Phillips, who was furious when the Burton-on-Trent branch refused to serve him his favourite Big Daddy chicken burger with bacon and cheese topping. He was told it was forbidden to keep bacon on the same premises as halal meat and he would have to travel five miles to the nearest non-halal restaurant.
Now KFC has admitted five of its outlets – including Burton – are reverting to standard menus following poor sales.
Another that will drop the trial halal menu is the Colne takeaway in Burnley, Lancashire, where thousands of people joined a Facebook group called No Halal at Colne KFC. Takeaways at: Accrington, Lancashire, Old Kent Road, London, and Hyde Road, Manchester, as well as Burton and Colne, will revert to full menus on 19 July.
A spokesperson for KFC blamed low demand. He said: ‘We introduced our trial in areas where we expected a large demand for halal restaurants, and as with any trial, we continually evaluate results, and adapt as necessary.
‘There are always areas which are more successful than others, and despite positive feedback, a few stores haven’t met our forecasts, so for that reason, we have decided to stop trialling halal in five restaurants as of 19th July.
‘We are continuing our trial in other areas and are still offering halal in 96 restaurants, and will review the trial over the coming months.’
Around 100 of KFC’s 750 outlets in the UK have been included in halal trial, launched last April.
All pork products are forbidden by Muslim law, so participating outlets have to take them off the menu.
In March, Mr Phillips, who was refused a Big Daddy Burger in Burton, said the policy was ‘extremely unfair’ on non-Muslim customers. He said: ‘It was like they were saying I couldn’t buy bacon because it might offend people.(NOT people, Mulims) UK DAILY MAIL H/T LEE