KAYAK explains its decision for pulling its advertising off ‘All-American Muslim’

The controversy over the reality TV show “All-American Muslim” continues, with Kayak.com apologizing to customers.  But an executive at the travel site said the network “was not upfront with us about the nature of this show” and added that “mostly, I just thought the show sucked.”

LA TIMES  (H/T Rob E) In a letter posted on its website titled We handled this poorly,” Kayak’s Chief Marketing Officer Robert Birge apologizes to “anyone who was offended” by how the travel site handled its decision not to continue advertising on the show when it returns in January. 

“We decided to advertise on it in the first place because we adamantly support tolerance and diversity,” the letter said. “Our 150-person team includes people from all over the world, and from all walks of life.…We get what America is about.”

In explaining the decision, he said Kayak’s approach to advertising is to place ads based on who watches a program, and not its political leaning. Birge said the company deemed the show a worthy topic at first, but looked into the program more carefully after receiving angry emails over its decision to advertise.

“The first thing I discovered was that TLC was not upfront with us about the nature of this show. As I said, it’s a worthy topic, but any reasonable person would know that this topic is a particular lightning rod,” he said. “We believe TLC went out of their way to pick a fight on this, and they didn’t let us know their intentions. That’s not a business practice that generally gets repeat business from us… Sadly, TLC is now enjoying the attention from this controversy.”

At the end of the letter, Birge wrote: “Lastly, I watched the first two episodes. Mostly, I just thought the show sucked. Based on our dealings with TLC and the simple assessment of the show, I decided we should put our money elsewhere. Apologies again.”

CLICK on the video clip here from TLC’s ‘All-American Muslim’ website called ‘Traveling While Muslim’ and see if you like what one of the Muslim women on the show had to say about “educating people like you.”





new-list-of-tlcs-all-american-muslim-sponsors-to-contact (Be sure to see a review of the 12/12 episode of All-American Muslim here)