UPDATE: PEPSI already changing offensive 9/11 imagery

From: noreply <noreply@pepsi.com>
To: xxxxxxxxxxxxxxxxxxxxxxxxxx

Sent: Mon, Dec 19, 2011 1:00 pm
Subject: A Message from PepsiCo Consumer Relations 012904978A

RE: 911-images-on-diet-pepsi-cans-in-afghanistan

 We understand from some of our consumers that a Diet Pepsi can designed and sold in the Middle East portraying the growth of active regional cities has been misinterpreted.

We are sorry that some people found this design insensitive, which was never our intention as the graphics on this can were inspired by the Dubai skyline. As soon as this matter was brought to our attention in October, we immediately stopped production of the can and took action to change the design. The new can, which features an abstract design, is already in the Middle East market. All old designs will be replaced over the next few weeks.

Thanks for taking the time to contact us.

Best Regards,

Andrea
Senior Consumer Relations Representative