Dec 26 2011
‘All-American Muslim’ RATINGS DIVE as advertisers, like LOWE’S, flee the TLC show like rats off a sinking ship…..
Now, it’s become a virtual stampede as advertisers abandon the controversy-plagued show. Even better, ‘All-American Muslim’ ratings are tanking, due, at least, in part, to blogs like this one which called on its readers to support LOWE’S decision with their wallets. Apparently they have.
Muslim pressure groups like CAIR and its left wing cronies collected petitions and appeared on every TV news show that would have them, calling for a boycott of LOWE’S. Instead, a LOWE’S insider told me that sales were way up, thanks to all the negative publicity generated by ‘All-American Muslim’ and the blowback from consumers who supported LOWE’S with a BUYcott, not a boycott.
CHICAGO TRIBUNE “All-American Muslim” may be disproving that old saying about bad publicity.
Although the TLC series filled the headlines all of last week after protests erupted over the withdrawal of advertisers including home-improvement chain Lowe’s, Sunday’s episode actually experienced a significant ratings decrease.
The Dec. 18 episode plummeted over 30% versus the previous week’s episode, which registered 900,000 total viewers. And ratings for the Dec. 11 episode itself could have benefited from increased visibility for “Muslim” given the controversy was starting to gather steam, particularly on Twitter, several days earlier, though didn’t truly explode into the mainstream press the following week.
The past two episodes of “Muslim” are trending below the season average for the series, which is over 1 million total viewers. The series, an unscripted look at a group of Muslim-American families living in Dearborn, Mich., launched Nov. 13 to 1.7 million.