Jan 3 2012
On the Jan. 1st episode of All-American Muslim, there were nearly as many non-revenue-producing commercials for TLC’s other programs than there were paid sponsors. This show focused on the 10th anniversary of 9/11, and how Muslims are sick to death over having to apologize for the religion that inspired the hijackers who brought joy to hundreds of millions of America-hating Muslims around the world.
The following facts clearly indicate that The Learning Channel show All-American Muslim was not a winner in the American marketplace:
• NINETY SIX PERCENT (96%) of the companies that Florida Family Association targeted with emails did NOT advertise again during the January 1st and 2nd episodes of All-American Muslim. One hundred one (101) out of one hundred five (105) companies did NOT advertise again. Certainly some of the companies stopped their advertisements because of seasonal buys. However, those seasonal buyers make up the small minority of companies not returning to the show.
• Close to forty percent (40%) of the advertising space on the January 1st and 2nd episodes were devoted to The Learning Channel self-promotions of other shows and network trades.
• Numerous companies known for buying bargain (when there is a ratings dive) advertising space collectively purchased a large percentage of the remaining advertising space.
Florida Family Association will NO longer post the names of the companies that pull off the show because of intense scrutiny by opponents. Additionally, no email addresses will be posted for advertisers.
REPEAT ADVERTISERS during one or more of the January 1st and 2nd episodes of All-American Muslim included: Geico, Hershey’s Reese’s Cups, Kellogg’s Special K and SC Johnson’s Scrubbing Bubbles.
NEW ADVERTISERS during one or more of the January 1st and 2nd episodes of All-American Muslim included: Esurance, FreshPet, Lifelock, Lionsgate, Mylife, Turbotax and Zoosk.
If this show airs again whether in repeats or new episodes Florida Family Association will contact advertisers. The last episodes will air January 8th at 10 pm and January 9th at 12 am. There is a fair chance that some companies will advertise during these last two episodes believing there will be no repercussions. Florida Family Association has prepared an email for you to send to the companies that advertised during one or more of the January 1st and 2nd episodes of All-American Muslim.
To send your email, please click the following link, enter your name and email address then click the “Send Your Message” button. You cannot change the wording in the subject line or message anymore because some of the opponents of our efforts were using our email system.