IRELAND’s biggest food retailer, SuperValu, drops Israeli produce as European boycotts surge

10641066_610558342397220_906829822118251579_nMajor Israeli food exporters are facing an unprecedented wave of cancelations in orders from Europe as a result of Israel’s most recent war in Gaza. SuperValu, the biggest food distributor in Ireland, told the Irish media last week that it has withdrawn Israeli products from its shops. Not to worry, Russia is buying up what the EU doesn’t want.

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Friends of Syria  And Israeli media reports suggest that other major European retailers have taken similar decisions without announcing them publicly. Israeli fruit and vegetable exporters have faced cancelations from Scandinavia, the UK, France, Belgium and Ireland. Retailers have become fearful of the rapidly growing consumer boycott of Israeli goods, according to an 11 August article in Hebrew business website The Marker.

A spokesperson for EDOM, a major Israeli fruit grower and exporter that has extensive operations in Israeli settlements in Judea and Samaria, told The Marker:

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Importers from Europe are telling us that they can’t sell Israeli produce … One European buyer has told me that he had been blocked in several chains in Denmark and Sweden, and then in Belgium. Last weekend, he told me that mangoes which had been packaged in the Netherlands, as always, and shipped to Ireland, were returned, claiming that Israeli produce would not be accepted …

Among the other exporters interviewed for the article is an Israeli pomegranate grower who is quoted as saying that they had been forced to cancel their “entire work plan in the UK” because major retail chains were no longer interested in Israeli goods, and that similar messages had been received from importers in Belgium and Scandinavia.

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separate article published in The Marker on 27 July details how fruit juice producer Priniv had lost a major contract with a business in Sweden after refusing a request to export the produce in a way that would make it easier to conceal the fact it was produced in Israel. Customers in Belgium and France also made similar requests.

Priniv director Ido Yaniv attributes the drop in sales to Israel’s attack on Gaza.

Organized boycott, divestment and sanctions (BDS) campaigns have in recent years succeeded in pressuring retailers across Europe to announce that they will not stock produce from illegal Israeli settlements or from companies that operate in settlements. The Tesco chain the UK is the latest to make such an announcement.

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Ireland’s largest grocery and food retailer distributor SuperValu instructed all of its 232 stores to remove Israeli products from the shelves earlier this month. In an email to store managers, the chain called on store managers to “remove all stock from available sale and dispose of [it] at store level.” “It’s mostly fruit and vegetables, carrots and herbs more specifically,” a source from the retailer told the Irish Herald

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Following the Irish Herald story, SuperValu issued a statement saying that it has not officially endorsed the boycott of Israel but did not deny that Israeli products have been removed from its stores.

Major Irish toy store Smyths may have taken a similar decision, temporarily displaying a poster at one Dublin store stating that it had removed products made in Israel from the shelves.

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The decisions come as part of a huge upsurge in support of the Palestinian struggle and boycotts of Israel across Ireland. Protests have been held in retailers across the country and calls for boycott have been made by national trade unions, local councils and even sports stars including Irish and Leinster rugby star Gordon Darcy.

Calls for boycotts of Israeli products, for sanctions and a military embargo to be imposed on Israel have been a key part of the huge mass demonstrations in solidarity with Gaza that have taken place across the world in recent weeks.

Campaigns against Israeli fresh produce exporters have intensified following thedecisionby the UK Co-operative retail chain to boycott all companies that operate in settlements, with campaigns also underway in FranceSpainBelgium, the NetherlandsGermanyNorway and Sweden.